There are many technical steps when it comes to publishing your blog. Here are just a few of the technical how-to’s that you should be using with your WordPress blog posts.
- Be sure you establish a keyword, a SEO title, and a meta description for each post. The title and meta description have some very specific character lengths that must be followed to ensure proper SEO compliance.
- Use your keyword in your title.
- You always want to make sure that you’re using an image in your posts. It will help with the attractiveness of your post and it will improve your SEO score as long as you include the keyword of your post in the alt text of the image.
- Implement the use of H2 and H3 heading tags in your posts. Here’s a hint — on the PC Ctrl+2 and Ctrl+3 will create a H2 or H3 tag, on a Mac Command+2 and Command+3 will create a H2 or H3 tag.
- You must pay attention to the total word count of your blog posts at a minimum they should be 300 words.
- For every blog post you should be assigning categories and tags that appropriately described the content of your post.
- You need to make the blog look good, in the editor there is a preview button it’s always good to preview your post so you can see how it’s going to look when it is live. Utilize some basic editing tools like bold, italics, underline, and different colors to make your WordPress blog posts more attractive.
- Another trick you may want to do after you have published the post is to take the post URL to a Facebook debug tool that will crawl your post and capture the content so that you can see how it will display when shared to Facebook. Thus allowing you to make edits or changes as need be prior to it going live in the Facebook feed.
- A must-have for any WordPress blog is a plug-in called WordPress SEO by Yoast. This plug-in will walk you through all of the SEO steps and grade your post based on your execution of the steps. When use this plug-in pay special attention to the page analysis tab in each post it is a great learning tool as it tells you what you have done correctly or incorrectly.
A bit of practice will make you an expert in no time!